loyalty

We are in an era where technology is enhancing, disrupting and integrating into the world of luxury, yet so many misconceptions exist regarding the entwined worlds of luxury and loyalty. […]

How do you know you have loyal customers? Is the number of subscriptions to your loyalty program really the indicator? What motivates their loyalty? Every benefit of loyalty Hoteliers have […]

Since their launch, airline loyalty programs have become valuable revenue drivers, brand builders, marketing tools and assets. They play a critical role in airline profitability, and competitiveness. As consumer trends […]

Each time I visit our San Francisco office, not only do I have a favorite hotel that I stay in, but I have a specific junior suite at that hotel […]

Here’s an exchange a traveler recently shared on Twitter, recounting a quick but memorable check-in experience at a major branded hotel: Me: I’m checking in Him: Long day? Me: Too […]

In an effort to land repeat customers (and increase direct bookings), loyalty programs are one of the most effective strategies out there. A study by Cornell University found that guests […]

To help understand the challenges that loyalty programs face when trying to optimize the tradeoff between breakage and engagement, we spoke with Len Llaguno, Founder and CEO of SnapShotML, a […]

Loyalty is on the verge of major disruption. Technology, such as mobile and blockchain, are forcing traditional loyalty models to adapt and become dynamic to remain relevant in an ever-saturated […]

In the current industry, the task of generating hotel loyalty is a difficult one. The behaviours, attitudes, and expectations of today’s traveller is constantly changing. Couple this with an overwhelming […]

For all the fanfare that accompanied the start of brands’ campaigns a year and half ago, hotel CEOs’ public discussion of the success of this media blitz around hotel loyalty […]