loyalty

Many hotel brands and management companies are touting flexibility around guest cancellation polices and loyalty status but some are being cautious

In order to boost guest loyalty, get more referrals, and grow your business year after year, you have to spend time proactively managing your reputation

Even when we start traveling again, travel will be differently than before. It’s time to take off the titanium glasses and look again at hotel loyalty

Frequent flier and loyalty programs are drivers of cash flow, overall revenue, and long-term customer retention. And they can be a leading profit center

If you do not have your own loyalty club, its implementation and maintenance is easy. It offers immediate advantages even for independent hotels

The next horizon of customer service will be built on individual customer profiles, enabling companies to quickly resolve issues and even prevent them

While the guest journey will still consist of the pre-stay, stay and post-stay periods, all three will undergo significant transformations

As the industry works to bounce back from the crisis and related downturn, hotels will be relying on the return of loyal guests to facilitate recovery

Several hotel casinos across the states in the US are re-opening this week, offering a glimpse of how the industry will recover amid social distancing

We don’t know what a second wave will look like, and we of course hope there isn’t one, but being prepared now will hopefully alleviate some of the trouble later