loyalty

A loyalty program is just that: a program. By itself, nothing can it do. Does it instead serve and support your customer loyalty strategy?

Sure, it might be short-term loss of revenue, but the value gained in guest gratitude is worth way more than that in terms of future loyalty

Regardless of what kind of reputation you currently have more work can and should be done in order to ensure the future success of your business

Many hotel brands and management companies are touting flexibility around guest cancellation polices and loyalty status but some are being cautious

In order to boost guest loyalty, get more referrals, and grow your business year after year, you have to spend time proactively managing your reputation

Even when we start traveling again, travel will be differently than before. It’s time to take off the titanium glasses and look again at hotel loyalty

Frequent flier and loyalty programs are drivers of cash flow, overall revenue, and long-term customer retention. And they can be a leading profit center

If you do not have your own loyalty club, its implementation and maintenance is easy. It offers immediate advantages even for independent hotels

The next horizon of customer service will be built on individual customer profiles, enabling companies to quickly resolve issues and even prevent them

While the guest journey will still consist of the pre-stay, stay and post-stay periods, all three will undergo significant transformations