Hotels

Deep Discounting Doesn’t Work

Black Friday is a day filled with discounts on every product imaginable and for days beforehand, serious bargain-hunters are strategically planning their “plans of attack”. This past Black Friday, which […]

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Searching for Blue Oceans in Pricing

Crisis times demand switch in pricing strategy towards less ‘discount-based’ and more ‘value-based’ one; The key to maintaining the levels of occupancy in crisis time is to retain your target […]

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Inspired by Airlines, Hotels Increase Fees

In recent years, the airline industry has generated billions in revenue by charging fees on top of base fares. Now the hotel industry seems to be having the same idea. […]

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Is it time to standardize hotel revenues?

Hoteliers around the world have come full circle in the last two decades, from guarding hotel information and data as if their lives depended on it, to understanding the benefits […]

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6 marketing tactics to maximise your hotel’s revenue growth

A disciplined approach to revenue management, backed by the appropriate technology, is essential for hotels looking to optimise their revenue and returns. Today’s consumer has more purchasing intelligence, putting greater […]

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Asia Pacific Quarterly Market Update: Volume 4

Horwath HTL have teamed up with STR Global to produce quarterly market updates on the Asia Pacific Hotel Market; Each report includes overviews and breakdown of the Asia Pacific markets […]

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Top 10 Hospitality Industry Trends in 2015

Millennials have become the fastest growing customer segment within the hospitality industry: Exploration, interaction and experience are the major focus of Millennials who are willing to pay more for a greater […]

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It’s Revenue Management, Not Revenue Miracles or Five Results RM Can’t Deliver

Believe or not, after a decade of the great Revenue Management proliferation throughout the hotel industry (2004-now), there are still a majority of properties that are just waking up to […]

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4 top tips for lowering your hotel distribution costs, commissions and overheads

Hotel distribution costs are on the rise, as the march towards travel industry consolidation continues. Indeed, four brands – Expedia, Priceline, Orbitz Worldwide and Travelocity – dominate 95% of the OTA […]

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6 ways to promote your hotel and increase revenue with email marketing

Increasing competition in today’s online business climate has necessitated more diversified marketing and distribution strategies for hotel operators. But while it’s important for hotel marketers and revenue managers to consider […]

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