Hotels
Half of online travel searches end at price screen
More than 50% of online travel searches are abandoned when the shopper reaches the price screen, a new study has revealed. In response to the finding that 81% of online […]
Effective Front Desk Upselling Increases Online Reputation by 25%
Implementing effective upselling methodology into a hotel’s front desk protocol has long been demonstrated to have a substantially positive and immediate effect on property revenues. Also considered a subsequent result […]
Are Hotels ready for the Millennial spenders
By 2020 or sooner, millennials might dominate the travel demographic. Hoteliers need to understand the nuances of this group of guests and be prepared with product and services that meet […]
Deep Discounting Doesn’t Work
Black Friday is a day filled with discounts on every product imaginable and for days beforehand, serious bargain-hunters are strategically planning their “plans of attack”. This past Black Friday, which […]
Searching for Blue Oceans in Pricing
Crisis times demand switch in pricing strategy towards less ‘discount-based’ and more ‘value-based’ one; The key to maintaining the levels of occupancy in crisis time is to retain your target […]
Inspired by Airlines, Hotels Increase Fees
In recent years, the airline industry has generated billions in revenue by charging fees on top of base fares. Now the hotel industry seems to be having the same idea. […]
Is it time to standardize hotel revenues?
Hoteliers around the world have come full circle in the last two decades, from guarding hotel information and data as if their lives depended on it, to understanding the benefits […]
6 marketing tactics to maximise your hotel’s revenue growth
A disciplined approach to revenue management, backed by the appropriate technology, is essential for hotels looking to optimise their revenue and returns. Today’s consumer has more purchasing intelligence, putting greater […]
Asia Pacific Quarterly Market Update: Volume 4
Horwath HTL have teamed up with STR Global to produce quarterly market updates on the Asia Pacific Hotel Market; Each report includes overviews and breakdown of the Asia Pacific markets […]
Top 10 Hospitality Industry Trends in 2015
Millennials have become the fastest growing customer segment within the hospitality industry: Exploration, interaction and experience are the major focus of Millennials who are willing to pay more for a greater […]
