Hotels

Customization, engagement, and innovation are your greatest allies. Embrace them, and watch your bookings soar to new heights

To stay competitive in the ever-evolving hotel industry, implementing effective customer segmentation strategies is not just an option, it’s a necessity

The return of groups business is not without challenges, including staffing shortages, inexperienced staff and planners, cost increases and short lead times

Poor inventory management can result in higher operational costs, inefficient use of resources and lost revenue opportunities

Why are hotels still assigning rooms to guests rather than letting them choose the room they want? Booking a hotel room shouldn’t feel like a gamble

Let’s take a look at some of the benefits that come from approaching automated upselling as a critical piece of your revenue management recipe

This is where the psychological tactics of scarcity and urgency come into play. Rooted in human behaviour, these tactics are not just marketing gimmicks

Another major shift aims to unlock the full revenue generating potential: replacing traditional room-only metrics with TRevPar or RevPAM

Third party encroachment on the customer booking journey means higher costs for hotels to achieve visibility in the eye of the consumer

Why would you expect your discount-based loyalty program to increase your ADR? It’s counter intuitive and mathematically impossible