Hotels
Leverage Personalization for More Cost Effective Direct Bookings
Focusing on improving guest satisfaction through personalization, independent hotels can earn recommendations leading to a steady stream of direct bookings
Revenue Management: It’s Not Just for Revenue Managers Anymore
Revenue management is not just Excel spreadsheets and data analysis. Nor is it a magic discipline that only special people should have access to
The Power of Website URL Customization in the Hotel Industry
Website URL customization might seem a minor technical detail, but it can have a significant impact on your hotel’s online success
How we Transformed a Hotel’s Booking Game with Google Ads
Efforts have proven effective in enhancing campaign performance, demonstrating positive outcomes for the Hotel company’s booking goals
How Can Independent Hotels Boost Direct Bookings?
There are proven strategies that can empower independent hotels to enhance their online visibility, foster loyalty, and drive direct bookings
Social Media Meets Google Business Profile: Here’s Why You Should Care
By adding social media links to your Google Business Profile, you’re creating a streamlined and engaging experience for your potential guests
Perfecting Your Hotel Gift Voucher Strategy
Knowing the needs and wants of your audience will help you to build the right gift voucher offerings and price points for your target guests
RFP Responses (Pt 2): How Turning Down an RFP Can Still Drive Sales
Coming in a close second among planner frustrations was the lack of information in the rfp responses they did receive
Take Direct Bookings Through Facebook
Now it’s time to get an even bigger return on those efforts by sending Facebook users straight to your online booking engine
Revenue is Created Locally, Why the Obsession with Centralization?
The principle that “all revenue is created locally” is a compelling rationale for leaning towards decentralization for hotel revenue-generating functions