Hotels

Leverage Personalization for More Cost Effective Direct Bookings

Focusing on improving guest satisfaction through personalization, independent hotels can earn recommendations leading to a steady stream of direct bookings

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Revenue Management: It’s Not Just for Revenue Managers Anymore

Revenue management is not just Excel spreadsheets and data analysis. Nor is it a magic discipline that only special people should have access to

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laptop with a hotel website on the screen illustrating the power of website url customization

The Power of Website URL Customization in the Hotel Industry

Website URL customization might seem a minor technical detail, but it can have a significant impact on your hotel’s online success

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How we Transformed a Hotel’s Booking Game with Google Ads

Efforts have proven effective in enhancing campaign performance, demonstrating positive outcomes for the Hotel company’s booking goals

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How Can Independent Hotels Boost Direct Bookings?

There are proven strategies that can empower independent hotels to enhance their online visibility, foster loyalty, and drive direct bookings

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Social Media Meets Google Business Profile: Here’s Why You Should Care

By adding social media links to your Google Business Profile, you’re creating a streamlined and engaging experience for your potential guests

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Perfecting Your Hotel Gift Voucher Strategy

Knowing the needs and wants of your audience will help you to build the right gift voucher offerings and price points for your target guests

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RFP Responses (Pt 2): How Turning Down an RFP Can Still Drive Sales

Coming in a close second among planner frustrations was the lack of information in the rfp responses they did receive

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Take Direct Bookings Through Facebook

Now it’s time to get an even bigger return on those efforts by sending Facebook users straight to your online booking engine

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Revenue is Created Locally, Why the Obsession with Centralization?

The principle that “all revenue is created locally” is a compelling rationale for leaning towards decentralization for hotel revenue-generating functions

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