Hotels
6 insights to help revenue managers balance mobile
In the rapidly changing mobile world of revenue management, teams need tips to survive. We went in search of answers and this is what we found: 1. RM has come […]
Digital and Mobile Driving Hotel Bookings & Revenue Growth
Last month, TravelClick’s October 2015 North American Hospitality Review revealed that North American hotels were overcoming declining reservation pace to improve their average daily rate (ADR) performance. Now, data from the […]
Hotels gain ADR steam with spas
While the question might be straightforward, the answer is hardly clear-cut: “Does having a spa allow a hotel or resort to charge a higher ADR (average daily rate)?” In preparing […]
Booking.com tells hotels it’s not a zero-sum game
Pepijn Rijvers knows more than most about Booking.com’s meteoric rise. Last April, Rijvers became CMO of Europe’s largest online travel company, which also happens to be the key engine behind […]
Checklist to maximize social media revenues
Sixty-five percent of adults now use social networking sites (Pew Research Center) and a growing portion of these users are utilizing social media before, during, and after traveling. As traffic […]
Why total revenue management is like spinning plates
NB: This is a viewpoint by Pamela Whitby, editor of EyeForTravel. There is really only one thing that hotel people need to remember: that they are in the service business. […]
Beware the Hotel Data Divide
It’s a phenomenon that’s gaining momentum in the hospitality industry. The Data Divide refers to the gap between hotels that have access to predictive data, and those that don’t. In […]
The online travel triangle: mobile, data & customer
“What customers want is communication, information and control.” The statement came from Dara Brady, Ryanair’s head of digital experience at recent keynote address to an EyeforTravel audience in London. He […]
Expedia casts fresh light on traveler behavior
“Half of my advertising is wasted, I just don’t know which half,” is the famous quote from decades ago by Philadelphia department store owner John Wannamaker. That sentiment is still […]
The Perils of Using an Open-Source CMS
Utilizing an open source content management system (CMS) like WordPress is in stark breach of a hotelier’s fiduciary duties and exposes them to great security and vulnerability risks hotel managers […]
