Hotels
4 Strategies Used By GMs to Improve Online Reviews
NB: This is an article by Alice. To General Managers, there might be no more important data than their guests’ reviews. While this may not seem like data to […]
Microsoft brings bots to Skype for Hotel booking
Microsoft’s recently launched, A.I.-powered bot Tay may have embarrassed the company when Twitter users taught the machine how to be racist, but Microsoft hasn’t given up on the future of […]
LA is losing $41 million in taxes from AirBnB
If property owners who rent out homes and apartments on the popular home-sharing site Airbnb were to pay taxes as hotels do, the city of Los Angeles would collect an […]
Adapting To Hotel Booking Habits Of Millennials
Baby boomers were once the most coveted demographic group for the hotel industry, but in recent years millennials have become the largest age group in the US with one […]
8 Ways Hotel Marketers Can Avoid Looking Foolish
NB: This is an article by Tambourine Even the most suspicious and perceptive people can fall for cleverly executed April Fools jokes. As hotel marketers, we have so many details, […]
Digitalisation of hotels to keep guests coming back
NB: This is an article by Anton Schubert, head of design at Futurice One of the most talked about announcements in the British Chancellor’s Budget last month was the […]
11 ways to boost midweek occupancy and revenue
NB: This is an article from SiteMinder It can be easy, and very tempting, to think that slashing rates to virtually nothing will sell more hotel rooms and increase room revenue […]
Strengthen Your Direct Bookings: Use Customer Personas
NB: This is an article by NetAffinity Ever seen the movie “The Wolf Of Wall Street”? There’s a scene where protagonist Jordan Belford (played by Leonardo Di Caprio) asks a friend […]
Forecast Accuracy? Who Cares?!
NB: This is an article by Kriya RevGEN “How accurate is my forecast? Well…it’s very accurate – usually falls within the industry standard 5% variance for a monthly forecast, […]
Half a Billion Dollars in Direct Hotel Room Revenue
NB: This is an article by Tim Sullivan, President of Cendyn/ONE Leveraging over 120 million CRM Guest Profiles representing 35 billion unique data elements, Cendyn/ONE delivered 1.2 billion personalized […]
