Hotels
Combat Seasonal Low with Interest Based Paid Search
A friend and foe, seasonality is a familiarity amongst many hoteliers who enjoy high occupancy, elevated ADRs, and a surge in revenue when in-season. As the seasons change, occupancy […]
TripAdvisor changes Popularity Ranking algorithm
Due to the speed at which travelers are sharing their experiences on the site, TripAdvisor found instances where a newly listed property was able to skyrocket to the top of the […]
Essentials for Big Name Hotel Competition
Again and again, studies have highlighted how properly addressing sales and marketing, reputation, social engagement and a sound revenue strategy translates into sales, while ignoring them cuts into the bottom […]
Convergence of revenue management and digital marketing
In today’s fast paced hospitality industry, disciplines such as revenue management, digital marketing and distribution are persistently evolving and converging and this dynamically changing environment places a long list of demands on […]
Drive More Hotel Bookings with Intelligent, Personal Content
NB: This is an article by Christopher Regalado, CEO and Founder of RevMar Digital For the last 10 years, I have been helping hotels and revenue managers refine their digital […]
Is the Hotel Front Desk a Dinosaur?
Should a hotel guest check in be more like the guest experience at an Apple Store? The concept is not as far fetched as it seems. There have been many […]
Content marketing for hotels: Tell your story
Content marketing is more than a buzzword. It’s an important part of your hotel’s marketing strategy. Simply put, it’s the creation and distribution of valuable assets, such as videos, blog […]
What does Facebook Algorithm Change Mean for Hotels
When the focus is on engagement, hotels on social media need to keep up-to-date on the latest best practices. Facebook made that a little more difficult this week. The social […]
Comparing Industry Issues with Revenue Optimisation
Hospitality and airline industries are considered to be the epitome of best practices in pricing and revenue management. In the battle to gain competitive advantage alongside high yields, sophisticated software […]
Airbnb Tests Hotel Style Packaging and Amenities
At about the same time Airbnb launched its brand-new, largest-ever campaign, Live There, it also quietly launched a brand-new pilot program that tests the platform’s ability to offer more of […]