Hotels
Remarketing Strategy: Simple way to improve Hotel direct bookings
For an independent hotel, it is sometimes hard to get noticed. When a potential guest is searching for a hotel in their chosen destination, they tend to shop around. They […]
UK hotel room rates crash in Q3
Average hotel room rates in major UK cities including Cardiff, Edinburgh and Bristol have fallen by up to 20% in Q3 2016 when compared with Q3 2015 prices, according to […]
Major Changes From Google in 2016 That Impact Hotel Marketing
As 2016 winds down, we’re looking back at the major changes that impacted hotel marketing over the past year. For the most part, Google has influenced a lot of them, […]
The Balance of Power for Selling Hotel Rooms
Traditionally, Marriott is a business driven by franchise and management company contracts. It is known for its branding, service and operational expertise. Starwood in recent years is placing additional emphasis […]
What Hotel Chains Can Learn from Booking Aggregators
More and more travelers prefer to make their hotel (or flight, or car) reservations directly on the brand’s website—direct bookings outnumber aggregator bookings three-to-one. Although the big online aggregators still […]
Change Is Everywhere: Are Hotels Managing It?
Hotels encounter change every single day, experiencing changes in guests, rates, menus, events and staff. At an even higher level, hotels experience changes in management, brands, job responsibilities, revenue strategy […]
HeBS Discuss Optimizing Direct Bookings and Lowering Distributions Costs
Last week, HeBS Digital hosted its third webinar in its “Direct is Always Better” series. Speakers from HeBS Digital discussed where the industry is heading in 2017: towards an inevitable […]
2017 Outlook Mixed: U.S. Occupancy High, But ADR Growth Disappointing
The 2017 outlook for U.S. hotels offers mixed blessings, with near record occupancy levels projected while average daily room rates (ADR) are expected to continue leveling off. According to the […]
Magnuson Hotels CEO on Increasing Revenue, Reducing Costs
The desire to run a successful, sustainable business is the driving force behind the actions of any hotelier or hospitality industry professional. My job as CEO of Magnuson Hotels is […]
Is there a thawing in the hotel and OTAs relationship?
There’s been a subtle change in tone from some quarters when you ask hotels about the power of online travel agencies or how those OTAs feel about hotels driving business […]
