Hotels

More and more travelers prefer to make their hotel (or flight, or car) reservations directly on the brand’s website—direct bookings outnumber aggregator bookings three-to-one. Although the big online aggregators still […]

Hotels encounter change every single day, experiencing changes in guests, rates, menus, events and staff.  At an even higher level, hotels experience changes in management, brands, job responsibilities, revenue strategy […]

Last week, HeBS Digital hosted its third webinar in its “Direct is Always Better” series. Speakers from HeBS Digital discussed where the industry is heading in 2017: towards an inevitable […]

The 2017 outlook for U.S. hotels offers mixed blessings, with near record occupancy levels projected while average daily room rates (ADR) are expected to continue leveling off. According to the […]

The desire to run a successful, sustainable business is the driving force behind the actions of any hotelier or hospitality industry professional. My job as CEO of Magnuson Hotels is […]

There’s been a subtle change in tone from some quarters when you ask hotels about the power of online travel agencies or how those OTAs feel about hotels driving business […]

Hoteliers are increasingly using technology to increase personalization of services, and sources said the practice is opening new doors to directly connect with guests. Greg Horeth, COO of management company Spire […]

Driving so-called ‘conversational commerce’ is the next phase in the travel company customer relationship but it’s a complicated affair. In what Thomson is hailing as an ‘industry first’, last week […]

In case you haven’t noticed, the hotel industry has changed significantly in the past decade, and in many ways revenue management is leading these changes. Specifically, at most hotel companies […]

With the peak holiday booking season almost upon us, advertisers need to be aware of the AdWords features that can help a campaign succeed. Here are five features of AdWords […]