Hotels

Starfleet Research, a leading provider of best practices IT market research for the hospitality industry, have just released their report: The 2016 Smart Decision Guide to Hotel Property Management Systems. […]

What are some of the reasons why guests choose to book with an online travel agency (OTA) over a hotel’s website? According to an August 2016 Phocuswright report, the #1 […]

Hoteliers are holding out in the continued fight to lower OTA commission rates and bring more business in house, and representatives from both sides met during the first day of […]

Remember the days when you would gather around a table and sales managers would bring their group inquiries to hash out which business to accept and at what rate? Sales […]

You’ve probably heard the saying before, but it is worth repeating now. You can’t improve what you don’t measure. When it comes to digital marketing, there is no excuse not […]

The 2017 Hospitality Industry outlook demands increase in direct bookings. The hotel digital technology and marketing budget: the roadmap that guides your property’s digital strategy throughout the year, puts your […]

The largest U.S. hotel companies’ luxury brands are lagging behind their lower-end siblings this year when it comes to room-demand growth, lending credence to the theory that the U.S. lodging […]

Hotel website design, like any kind of design, is subjective. Nothing is more painful than a website design “discussion” where stakeholders talk for hours about colors, content and photos. For every […]

Since 2004, the Hotel Revenue Management function has exploded into a mainstream profession. In just over a decade, however, the “honeymoon” phase with Hotel Revenue Management has ended. As channel management […]

First, let’s clarify what predictive analytics is. When people think of predictive analytics they often think of historical forecasting – ERP systems. Demand forecasting has been around for many years […]