Hotels
Tracking Competitor Mobile App Rates is a Must for Price Strategy!
At a time when mobile phones had already made deep inroads into the lives of the people, the advent of mobile internet started creating revolutionary ripples worldwide. The hospitality industry […]
Which came first: the forecast or the price?
This is right up there with the philosophical riddle, “which came first, the chicken or the egg”. As a metaphor it provides lively conversation and debate, even when the answer […]
How to Use Facebook Advertising to Increase Your Direct Bookings?
With its detailed targeting options, Facebook advertising can be a fantastic source of bookings. But, you need to set up things correctly. If done poorly, Facebook advertising can cobble up […]
We’re Using the Wrong Message to Fight OTAs
Looks like we might have been going about this all wrong. The thought that a guest’s primary travel concern is saving money is an assumption that needs to be reexamined. […]
Use Hotel Website Content to Increase Your Revenue
Contrary to what you might have heard, people still read. We read quiet a lot actually, but much of our reading has moved over to a screen instead of paper. […]
Loyalty Program Fatigue and What to Do About It
Loyalty is on the verge of major disruption. Technology, such as mobile and blockchain, are forcing traditional loyalty models to adapt and become dynamic to remain relevant in an ever-saturated […]
The ABC guide to maximising revenue
Maximizing revenue proves to be a challenging task even for those experienced hoteliers who know all the ins and outs of their business. It’s not only about management and trying […]
Hotel expert reveals how hotel’s halt demise of guest loyalty
In the current industry, the task of generating hotel loyalty is a difficult one. The behaviours, attitudes, and expectations of today’s traveller is constantly changing. Couple this with an overwhelming […]
7 Ways Your Luxury Hotel Marketing Efforts Differentiate Your Property
To maximize booking conversion rates, your luxury hotel marketing strategies must target a specialized clientele that conceptualizes the travel experience in a unique way. The challenges you face are distinctive, […]
Basic, Better, Best: Low season revenue strategies
Low season; it’s a term no hotelier likes to hear. In times of lower demand, some hoteliers adopt the ‘busy hotel is a successful hotel’ strategy, accepting lower-rated business and […]
