Hotels

Great Hotel Marketing Starts At The End: Choosing the Right Booking Engine

Today we ask the question, “Is your PMS and booking engine the cause of your hotel marketing woes?” First we’re going to assume in this article that we are targeting […]

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The Value of Segments and Impact on Revenue

Data is daunting and tracking it can be exhausting and sometimes over complicated, but honestly if you aren’t tracking your business you are potentially running blind.  And by that I […]

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The Independent Hotel: Using What Makes You Different

Hospitality is a highly competitive business, especially nowadays, with so many options out there, all of them being eye-catching and promising. Travelers are given a wide variety of accommodation to […]

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Summer brought major changes to Google, Instagram, and WhatsApp

The summer, other than bringing us the usual high temperatures and humidity, also brought a few major changes from some of the big social networking players: Google, Instagram, and WhatsApp. […]

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Has the hotel sector reached “peak OTA”?

Has the hotel sector reached “peak OTA”? There was speculation at this year’s Hotel Distribution Event, hosted by Hotel Analyst in London, that this may be the case. In the […]

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“Dirty Data”: One source that might be harming revenue performance

Historical demand has long been a critical component of dynamic pricing and Revenue Management Systems (RMS). NB: This is an article from IDeaS An even more critical requirement for RMS […]

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Which entity owns the hotel customer?

It’s a common philosophical question among hoteliers, and of late, it has floated even more to the forefront of the minds of operators and thought leaders across the industry. With […]

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Have You Chosen the Right Hotel Reservation System?

Hotel reservation systems make it easy for hoteliers to manage daily operations for a hotel with great ease. In the recent times, small, midsize and large hotel owners are slowly […]

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The Evolution of Hotel Reviews

While it’s unlikely that Mary and Joseph left a scathing TripAdvisor review after being turned away at the Inn in Bethlehem, hotel reviews have been around, in various forms, since […]

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5 Ways to be a Better Revenue Manager

Revenue management is an art, and like all art it’s a constantly evolving process that can never be mastered. In this area of ever-changing elements, such as customer behavior trends […]

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