Hotels

Hotel Distribution and Marketing Strategies for the Customer Journey

New research sheds light on the unique booking behaviors of Mexican travelers, who show greater propensity for planning last-minute travel. Hotels might benefit from many guests paying higher prices for […]

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A defining moment for dynamic pricing and offers

  With the trend towards digital retailing in the airline industry, and the desire for airlines to become the sole source of the offer, there has also been a lot […]

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Millienials Are Choosing OTAs – How Can Reviews Change Their Mind?

It has become pretty clear by now that millennial travelers are here to stay. Sure, Gen Z is quickly catching up, but millennials are still leading the race and hospitality […]

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STR July Hotel Performance Summary: Europe, MEA and AsiaPac

EUROPE Europe’s hotel industry reported positive results in the three key performance metrics during July 2017, according to data from STR. Euro constant currency, July 2017 vs. July 2016 Europe […]

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Booking.com experiments with star ratings to test price sensitivity

An August 4 article in the popular UK site MoneySavingExpert.com revealed that Booking.com recently ran an experiment with Morgans Hotel Group to see how star ratings impact bookings. During the […]

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Why Negative Reviews Matter & What To Do About Them

As any modern hotelier will know, the power of the guest review should never be underestimated. NB: This is an article from NetAffinity Even if some reviews are to be […]

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Are hotels becoming more like the airlines when it comes to pricing

Are hotels becoming more like the airlines when it comes to how they’re pricing their rooms, especially by imposing stricter cancellation policies and other fees? It depends whom you ask […]

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Why Brands Need to Tailor to Each Social Platform to Win

There are so many social media platforms out there in the world that brands can be forgiven for sometimes being confused about how to proceed. To make it even more […]

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Enhancing hotels newsletter open rates with the right subject line

Operating in a highly competitive environment where more hotels are trying to secure the right guest for the right price – it has never been harder, nor more important for […]

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6 Must-ask questions to consider before buying a PMS

Your property management system (PMS) forms the administrative heart of your hotel, which means choosing the right one is essential. And even if you’re comfortable with a platform you’ve been […]

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