Hotels
4 Mobile SEO Tactics for Hoteliers
With paid Google ads taking up a large proportion of ‘above the fold’ space on desktop and all of what is immediately visible on mobile, having a high ranking […]
Establishing Ideal Data Mix to Form Intelligent Revenue Strategies
Over the years, the pool of data sources hotels utilize within their business strategies has grown exponentially larger. NB: This is an article by Paul van Meerendonk, Director of Advisory […]
Should My Hotel Have a Blog?
I am a firm believer in the power of the blog. With enough of the right content, I can move mountains — if the mountains were relevant site traffic and […]
How to Maximize Your Hotel Search Marketing in 3 Steps
Hotel search marketing is an important tool in attracting new guests and event planners to your property. NB: This is an article from SocialTables Google and other search engines now […]
How to Attract Guests Online with Killer Visual Content
Online content: When it’s good, it’s great for marketing a hotel online. When it’s bad, it’s not doing anybody any favors – if anything, it’s discouraging guests from booking. This […]
Make Love Not War – Embrace OTAs for a Brighter Future
At the upcoming Annual Hotel Conference, taking place Oct. 11 and 12 in Manchester, UK, Michael McCartan will be leading a talk on the relationship between hotels and online travel […]
How to use ‘The Billboard Effect’ to your hotel’s advantage
Despite popular belief that ‘The Billboard Effect’ is but a shadow of its former self, recent research suggests tales of its demise have been much exaggerated. It may be true […]
Six reasons why traditional loyalty programs need shaking up
Sam Shank, chief executive of hotel booking app HotelTonight, reveals why traditional travel loyalty programs leave a lot to be desired People tend to love loyalty programs and being rewarded […]
Are Comp Sets Still Relevant in Revenue Management Today?
At the fifth annual Revenue Strategy Summit, Kalibri Labs CEO and co-founder Cindy Estis Green posed a question: How much do comp sets matter anymore? “I’ve had quite a few owners […]
OTAs Are Fundamentally Breaking Guest Communication, Hotels Accept It
While some hoteliers have started questioning the OTAs’ role in the hospitality industry, many still see them as the golden path to higher occupancy and survival. Don’t get us wrong, […]
