Hotels
The Hotel Industry’s Big Bet On Personalized Loyalty
Each time I visit our San Francisco office, not only do I have a favorite hotel that I stay in, but I have a specific junior suite at that hotel […]
Six excellent hotel websites (and how they encourage direct booking)
Online travel agencies (OTAs) have enjoyed huge growth over the past few years, with the majority of consumers now booking hotels and accommodation via third-party sites. However, new research from […]
Price disparity types. Identifying and correcting them
Intermediation is usually more sophisticated than hotels and, with the objective of selling more, some channels follow tactics that are not quite ethical, in most cases unknown to the hotel. […]
6 creative multimedia marketing campaigns to inspire your hotel
A great multimedia marketing campaign has the power to build brand awareness, drive traffic, and ultimately lead to more direct bookings. But throwing a glitzy affair and producing creative and […]
5 Revenue Management insights for independent hotels in turbulent times
The chains may have revenue management wrapped up but for independent hotels it’s harder. Fear not, help is at hand Vlatka Barčan has been in the hotel business for over […]
Building Your Hotel Customer Loyalty – How Easy Is It?
Here’s an exchange a traveler recently shared on Twitter, recounting a quick but memorable check-in experience at a major branded hotel: Me: I’m checking in Him: Long day? Me: Too […]
Open for Business: How to ensure a hotel is revenue ready from day one
The rapid pace in which hotels have been constructed and opened in the Maldives over recent years is leading many in the industry to question whether these properties are adequately […]
HotStats Hotels Performance: MENA, Europe, UK and US
MENA Following a summer of mixed fortunes, which included a welcome year-on-year increase in profit per room in August, hotels in the Middle East & Africa were back to business […]
6 Common Analytics Mistakes You May be Making
What’s worse than bad analytics data? Not knowing you have bad analytics data! Today we are going to cover some common horrifying pitfalls that wreak havoc in your analytics data, […]
Total Revenue Management: Journey from capacity to profit management
It is a fact that over the last years, we have seen a growing need for traditional revenue management (RM) to evolve from having sole emphasis in maximising revenue mainly […]
