Hotels

Airbnb are never far away from the headlines, but the homesharing giants have been outdoing themselves in 2018. Alongside a plethora of announcements made at the end of February, including […]

Hotel revenue managers are experts at determining how much revenue a particular guest will generate. NB: This is an article by Rainmaker With their RMS, they use predictive analytics to […]

  Online hotel reviews can be source of motivation or worry for hotel owners! NB: This is an article by Kashmira Lad, Senior Content Marketer at Hotelogix We live in […]

When Twitter first started gaining popularity one of the major appeals was that, unlike other social media channels, users could be following you without you having to follow them back. […]

Segmentation. Targeting. Relevancy. These are not new concepts. Time and time again these words are thrown around and yet most of the time when it comes down to it, they […]

Let’s face it… growing your social media following has drastically changed. All of the social channels have made it a lot more difficult to achieve this task, pretty much to […]

  The famous mathematical psychologist Amos Tversky once said, “My colleagues, they study artificial intelligence; me, I study natural stupidity. ”  The “stupidity” Tversky refers to is our inability to recognize […]

Social media has become an unparalleled marketing force—and is showing no signs of slowing down. It’s doubtful any business owner in this day and age needs to be convinced of […]

Flagged hotels enjoy an established presence in the global marketplace and the trust that goes along with that. But… despite the common misconception that the brand is entirely responsible for […]

Rewards programs are often hailed as a major way to increase direct bookings but, is a B&B loyalty program going to be the best option for your business? NB: This […]