Hotels

6 ways to create an effective guest loyalty program to drive bookings

In a highly competitive hospitality industry, you must do everything to attract new guests, and retain your old guests. NB: This is an article by Kashmira Lad, Senior Content Manager […]

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What Recent TripAdvisor Changes Mean for Hoteliers

There is little doubt that the sharing economy has been one of the most disruptive forces in the hospitality industry to date. NB: This is an article from Revinate With […]

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4 Ways guest feedback can get your priorities straight

Managing a hotel is all about making tough decisions and finding answers to difficult questions: Where do you spend your limited budget? Whose side do you take – a valued […]

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Hotel PMS Should Include These 6 Things Or Competition May Win

The world of hotel property management systems (PMS has become somewhat confounding lately. There are a myriad of new entrants, and the legacy systems are trying to hang on by […]

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Common vanity metrics in hotel marketing and what to measure instead

When it comes to hotel marketing, vanity metrics are numbers that make you look good, but don’t really say much or contribute to your bottom line. Common examples in online […]

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13 Things to Know on the Quest for Hotel GDPR Compliance

Today’s topic is a VERY important one. GDPR, which is the new set of regulations around data protection standards that are coming into effect in Europe in May, is a […]

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A Hotel Twitter Guide

Twitter is one of the most popular social networks in the world with more than 300 million monthly users. Contrary to other platforms like Facebook and Google+, Twitter focuses on […]

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A hotel marketer’s guide to CRM

Typically, the marketing department plays the lead role in CRM, acting as the primary user and key operator of CRM software and managing guest communications and data. As the guardian […]

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Overdependent on OTAs? You need to rethink your distribution mix

“It’s healthy that hotels have a distribution mix.” Those are the words of Booking.com’s Gillian Tans, speaking at ITB last week. You might not hear us say this too often, […]

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5 revenue management questions independent hoteliers should ask

Advanced revenue management systems, powered by machine learning, are used by leading hotel brands around the world. NB: This is an article by Tracy Dong, Lead Advisor APAC at IDeaS […]

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