Hotels

Facebook is Changing and So Should Your Hotel Content

Mark Zuckerberg’s announcement lays a foundation for how Facebook’s News Feed will operate in 2018. The change? Less organic content from businesses, brands, and media and more content that encourages […]

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Dreaming to Booking Part IV: Capitalize on the Booking Phase

Finally, after the daydreaming, advice-seeking, and travel planning comes to an end, the long-awaited moment arrives where travelers are ready to book. This is the moment of truth where your […]

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CRM + PMS = Time to Wake up and Smell the Coffee

Think about all your possessions, all your worldly belongings, how you travel, and where you stay. I have just walked through my house in my mind and thought of brands […]

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3 Things Keep Hoteliers Awake: Acquisition, Distribution and Differentiation

Hotel owners and revenue managers perform a high wire act of handling the proliferation of new technologies while keeping operations steady and finances healthy. NB: This is an article by […]

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8 Instagram Marketing Tools You Should Be Using & Why

It’s a fantastic place to be, but social platforms can suck in your time pretty quickly unless you get the right tools to manage them and improve your efficiency. Here […]

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Landing Pages: 8 ways to increase conversion on your paid traffic

It  can be frustrating when you spend time (and money) creating a marketing campaign that for some reason just doesn’t convert. Whether you’re trying to drive hotel bookings, leads for next […]

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6 Tips to Organically Grow and Maintain Your Hotel Database

I love working closely with customers on optimizing their email marketing strategies. Fundamental to any successful email strategy is a healthy hotel database, as the property management system (PMS) is […]

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The Future of Hospitality: PMS & the Rise of New Technologies

The hospitality business has experienced numerous changes in the past decade, mainly because of latest developments to innovations that totally changed the way we book lodging rooms and enjoy the […]

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Are Online Travel Agencies (OTAs) As Bad As We Think?

If you ask a hotel manager to compare an online travel agency to another life form, the response will generally not be flattering. Lianas in a tropical rainforest, for example. […]

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ComicCon: Hotel Industry Vs. Airbnb War Over ‘Price Gouging’

Comic-Con in San Diego is the annual convention where people celebrate comics and cosplay as their favorite characters. It is also emerging as an unlikely battleground in the war between […]

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