Hotels

Schema markup is a form of microdata, J-SON, i.e., a piece of code installed on a website, which helps search engines understand and interpret web pages. Once schema markup is […]

When travellers find your hotel website during research, you don’t want them to leave. You want that direct booking – and you want it quickly. NB: This is an article from Siteminder […]

With data breaches increasingly in the news and customers less trusting than ever, is the travel industry’s ‘new gold’ too much like hard work? Just about every company in the […]

It looks like Expedia could be formalizing their practice of displaying third-party rates alongside directly-contracted rates from hotels. When we first covered this back in December 2017, it seemed as […]

Can we all agree that the cumulative effects of small daily habits—both good and bad—add up to meaningful results over time? Brush your teeth every day and you’ll avoid cavities. […]

Whether you use Siri, Cortana or Google voice search, it’s easy to see why speech recognition technology is starting to gain momentum. This type of search activity allows users to […]

Data, information, facts – whatever you choose to call it – collecting and analysing it has become a crucial part of how we understand the world, taking us well beyond […]

Setting rates and pricing at your B&B cannot be random and unstructured. NB: This is an article from Little Hotelier Recognising the importance of revenue management, you need to have […]

Keeping track of your competition’s activities is easier than you think. NB: This is an article from Staah Here are a few things you could do to stay on top […]

Most hoteliers understand how metasearch advertising influences the deals visible to consumers. Bid too low and your listing won’t show. Bid too high, and your customer acquisition cost is out […]