Hotels

I think it’s safe to say that no one reading this article has a marketing budget that even comes close to that of the big online travel agencies. But what […]

As useful as they are at publicising your hotel, no hotelier appreciates the chunk of commission that OTA’s swallow up. NB: This is an article from NetAffinity From many of […]

It’s a known fact that Google has goals of becoming the complete funnel for many of the searches and transactions we make online. They’ve already made great strides with their […]

88% of buyers are influenced in their buying decision by reviews. NB: This is an article from Hotelogix Online hotel guest reviews are invaluable to hotels, today. And honestly, each […]

This July, Google announced a rollup of its Hotel Ads metasearch product into the broader Google Ads platform (FKA “Adwords”). The update brings immense opportunity to hotels. Over the past […]

Amid the flurry of November’s falling leaves, the avalanche of activity surrounding your 2019 budget preparation is most likely in full force. NB: This is an article from Rainmaker New […]

With GDPR regulations now in force, personalisation and its technology automation look set to remain firmly at the front of the agenda with hotel management for some time to come.

A recent study by Reuters found that 107.3 million Americans traveled over 50 miles throughout the holiday season in 2017. NB: This is an article from Vizzly Whether these travel […]

Flow Thru – this is my abbreviation – is a catch-all phrase that measures how much made it through your business comparing one period to another. What made it through, […]

Attribute-based shopping (ABS) has become the latest buzzword in hospitality. The functionality promises to change the way that travellers search and book hotels, shifting from a few room types to […]