Hotels

Open Pricing: Reviving Hotel Revenue Management

Using an open pricing strategy allows hoteliers and revenue managers to spend less time loading rates and more time uncovering new business

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How to Respond to a Negative Hotel Guest Review

Responding to and preventing a negative hotel review is complex and requires a combination of responsiveness, empathy, and proactive measures

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Why Hotels Should Ride the GDS Wave in 2024

Beneath the surface, GDS holds strategic advantages. It translates into wider market visibility, specifically targeting the coveted corporate segment

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money and a stopwatch reflecting the positive value last minute bookings can bring to a hotel

Why Last Minute Bookings Can Be Gold

The era of the perfect booking window is behind us. It’s time to welcome the dynamic, unpredictable, yet highly rewarding world of last minute bookings

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magnet and people shapes reflecting importance to hotels on focusing on staff retention not just hiring the next person

Retention, Retention, Retention: What Can Hotels Do To Improve It?

We draw on Deanne’s experience and explore the topic of staff retention and tactics to employ to help with the staffing challenges the hotel sector faces

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How to Build Your Hotel Tech Stack: 7 Things to Consider

Welcome to 2024, dear hoteliers, where a well-structured tech stack is the cornerstone of a thriving hotel. Is it time you created one?

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How to Set Up Google Ads Hotel Brand Protection Campaigns

A brand protection campaign might not fail due to poor execution; it could simply be distribution or revenue issues making direct channels less appealing

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trivago logo for mirai article about their new net cpa on consumption offering

Trivago Introduces its New Net CPA on Consumption

The new Net CPA on Consumption model is an improvement by trivago in line with what hotels are looking for: visibility and reservations with a guaranteed return

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person looking at spreadsheets rather than using decision intelligence analytics technology

How to Switch from Spreadsheets to Analytics: 5 Tips for Hoteliers

These tips on switching from spreadsheets to analytics could prove useful and help avoid some common pitfalls organizations fall victim to

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the words chance and change spelt out reflecting the changing landscape of marketing and why hotels cannot leave it to chance and must start preparing now

Changing Hotel Marketing Landscape and How to Prepare

Hospitality businesses that dedicate time to their marketing efforts utilizing the latest in technology will reap significant benefits in 2024

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