Hotels
Why Your Hotel Needs a Video Marketing Strategy
Video is quickly becoming one of the most popular digital content formats. In a mobile-first world, video ad formats allow advertisers to reach their audience with highly targeted messaging across […]
Watchdog OTA crackdown is a timely reminder for independent hoteliers
The Competition and Markets Authority (CMA) has taken online travel agents (OTAs) to task in the past week over how hotel rooms are displayed to customers, according to BBC News. […]
How Google My Business Exploits the Hospitality Industry for Profit
The hospitality industry is being exploited by Google for their own profit. To be clear this article is not about regular search results where thousands of pages compete in an […]
Hotstats Hotels Performance: MENA, Europe, UK and US (May 2018)
MIDDLE EAST & AFRICA Profit per room at hotels in the Middle East & Africa continued its downward spiral in May as year-on-year GOPPAR levels plummeted by -21.5% as revenue […]
2018 Hotel Industry Innovation Report
Few would argue that innovation is essential to business growth. Yet, it seems surprising that for many hoteliers something as simple as defining innovation can be a challenge. Innovation is […]
Economist: Hoteliers Should Prepare For a Downturn
Bernard Baumohl, chief global economist for the Economic Outlook Group, warns there are several worrying signs for the fate of the overall economy and hoteliers would be wise to plan […]
5 Compelling Reasons You Should Make Guest Experience Your Niche
Guest Experience Management is one of the most heavily invested areas in the hospitality space & for all the right reasons. Read on to learn why making guest experience your […]
How To Use Social Media As An Online Reputation Management Tool
What is your hotel’s digital reputation? Online reputation management (ORM) is all about proactively influencing the information people find about your business online by using strategies to hide unflattering content […]
5 Ways to Reduce Guest No Shows and Cancellations
Imagine this! It’s about midnight and your front desk staff is about to perform night audit and then call it a day. NB: This is an article from Hotelogix But […]
Getting Your Business Mix Right
Before you can get your business mix right, you first need to know what your business mix is. NB: This is an article from NetAffinity As an eCommerce Manager, I […]
