Hotels
Price Transparency: Why Hotels Need to Become Choice Architects
The internet created a price-savvy generation of consumers with an increased perceived value of undertaking a price search. NB: This is an article from Triptease Research on price sensitivity combined […]
Which Came First, Chicken or the Egg (Revenue or Marketing)?
Does marketing turn on revenue or does revenue stimulate marketing? NB: This is an article by Adrienne Hanna, Founder & CEO at RightRevenue I often write about the need to stop […]
Choosing The Right Channel Manager
The hotel distribution landscape is becoming more and more complex. We know that the ideal revenue management practice is selling the right room to the right guest at the right […]
A Fascinating Tussle Brews for Outbound Hotel Distribution Pie in China
Travel companies with different distribution business models – online travel agencies, international hotel wholesalers and indigenous B2B hotel intermediaries etc. – are increasingly counting on the lower tier cities in […]
How to Explore Google Hotel Ads for Untapped Hotel Sales
Over the past few years Google has made a conscious effort to be a bigger player in the travel industry. Google My Business, Google Adwords, Google Analytics, and Google Hotel […]
How a Niche Marketing Strategy Increases Your Hotel Revenue
It is weird, it is off-beat, but let’s talk about geek culture and what you can do to tap into this niche world to bring in more business to your […]
5 Pain Points Every Revenue Manager Goes Through
Revenue Management is an amazing discipline: dynamic, ever-changing and evolving, cross functional and anything but boring or about crunching numbers only! There are plenty of moments of gratification in the […]
Why Do Hotels Need Business Intelligence Tools?
Data is everywhere. In our computers, in our phones, in the cloud, and virtually every kind of system or software that records information. Let’s just say there is a lot […]
5 Uncommon Tips to Get More Online Hotel Guest Reviews
We live in the age of the customer, and the sooner we embrace this fact the higher our chances of succeeding. In this age, customer feedback is one of the […]
Expedia’s New Package Approach Could Upend Distribution
The marriage of convenience between hotels and online travel agencies gets rockier whenever one of the partners goes too far to gain the upper hand. Expedia’s recent changes to its […]