Hotels
Google Price Insights: New SERP Test and How to Respond
A blog post this week stated that Google is testing Google Price Insights, a new SERP element that adds price comparison features to the knowledge graph for hotels. This new […]
Optimise The Efficacy of Your Revenue Manager
It’s challenging being a Revenue Manager. Be it in a large city-centre hotel or a small countryside hotel, Revenue Managers face similar challenges & stresses. Too much to do, too […]
Revenue Management of an Independent Hotel Requires More Direct Collaboration
Revenue management is never an easy job, but the job is considerably tougher for independent hotels, according to sources. Without the marketing power of brands or the ever-more sophisticated revenue-management […]
Setting hotel rates to maximise revenue: part 1 of 3
As a revenue manager, getting your room prices right is arguably your biggest priority. And while you may be aware that there’s a science to it, you’re time-poor as it […]
Pricing strategy basics to make the most of every booking
Whether you run a high-end hotel, a budget apartment or something in between, sooner or later you’ll need to decide on a pricing strategy. How much should you charge for […]
Why Offering Experiences Is a Huge Revenue Opportunity For Hotels
Offering local tours and activities is a multibillion dollar business, with the OTAs having shown a growing interest in this sector. Expedia alone is looking to grow its local tours […]
Revenue Management Roles Continue to Evolve
With hotel occupancies continuing to hover near record highs, many operators have had to creatively work to drive rates and accompanying profits, increasingly relying on revenue managers to lead the […]
Why packages are important
For most of us, gone are the days of just having ‘bodies in beds’. There is of course a market for just that, and the hotels that provide that type […]
Hotel Brands Use Big Data to Connect With Wider Range of Travelers
During my time attending the Digital Travel Conference in Las Vegas back in April, I overheard the same takeaway from multiple hoteliers: “If I can just convince a traveler to […]
8 Ways to Use Guest Intelligence for Hotel Events
For special occasions and hotel events, the expectations and stakes are high – for the people who organize them and for the hotels that host them. Reviews and online reputation […]