Hotels
5 Online Booking Pitfalls and How To Avoid Them
Why does your hotel have a website? There are a number of reasons of course – brand awareness, online reputation, you had some really great photos taken a while back […]
The Evolution Of Online Travel Distribution & Its Impact On Hotels
It’s easy to forget that we didn’t always complete bookings via the internet. Before the advent of online check-in and price comparison sites, airline tickets and hotel reservations usually involved […]
Why a Revenue Manager should be a Profit Manager
Back in the bad old days when I first started in revenue, the discipline was called Yield Management. In those not-so-distant days we were seen as just yielding rates. Moving rates up and down with demand along with an ongoing battle that was occupancy versus rate.
Owners, Asset Managers Emphasize Need for Leadership in Revenue Strategy
Hotel owners and asset managers led the charge at RSS 2018 for revenue-focused leadership that would help them and the major brands whose flags they carry. A more holistic Revenue […]
How To Find Keywords That Get You The Right Website Traffic
Mastering the art of finding and using keywords will not just help you benefit from search engine traffic, but also help you to get to understand your customers better. Start […]
Effective Tips for Using Chatbots to Improve Hotel Revenue
Hotel revenue is closely tied to quality customer service and experience. In the hospitality industry, a guest’s experience is determined by the service they get during their stay. It’s no […]
Loyalty Is Now Credibility
Every company’s ultimate goal is to achieve consumer loyalty. After all, it is 5 times cheaper to retain existing customers then to find new ones. However, with constantly evolving consumer […]
Airbnb Is Borrowing Ideas From Hotel Industry to Build Up Its Inventory
While many in the travel industry might view Airbnb as simply a homesharing platform, or just another online travel agency like Booking and Expedia, the San Francisco-based company is realizing […]
7 Tips for Succeeding with Instagram Marketing
This year is set to be a big one for Instagram marketing. According to Social Media Examiner’s annual report, in 2018 some 69% of marketers plan to increase their investment […]
13 Features Every Hotel Web Booking Engine Must Have
Online hotel booking systems have redefined the hotel industry space. Not only have they made hotel reservations easier for guests, they have also made hotels more accessible to guests, regardless […]