Hotels
How to Optimize Your Hotel Sales Strategy for More Group Business
100+ months of continuous RevPAR growth has the hotel industry riding an unprecedented high. Meanwhile, group demand continues to grow as we round into the year ahead and, to cap […]
B&B Basics: What Is The Difference Between Metasearch And OTAs?
As you seek to expand and improve your online distribution network, you will quickly discover that metasearch engines and online travel agents are the major players in the travel industry […]
Top 4 SEO Keyword Research Mistakes
Keyword research is always the first step in determining your search engine optimization (SEO) strategy. It may seem like an easy step, but there are actually quite a few details […]
Choosing The Right OTA For Your Independent Hotel
Whether you’re new to the hotel industry or have been part of it for decades, you’ll doubtless share one opinion on online travel agencies (OTAs). No, no – not that […]
What Do These Shifting Consumer Profiles Mean For Your Hotel?
New data from Euromonitor International shows the ever shifting nature of consumer profiles, detailing eight personality types that influence the motivations behind the purchases customers make. The data offers insight […]
New Math for Hotel Spend Management
For many years, travel program success has been measured in savings. In an effort to simplify hotel program management, companies define success by the number of rates negotiated and whether […]
Hotel SEO: How will Google’s new EAT Algorithm affect your property?
In August, Google rolled out a new algorithm update that is already causing widespread changes in both organic and local search engine rankings. Although some specific types of websites appear […]
A Hotelier’s Guide to Responding to Online Reviews
Today’s consumers rely heavily on reviews to make purchasing decisions. The quantity and quality of online reviews are both considered when determining what to buy or where to book. That […]
8 Ways the Best Revenue Managers Have Re-Defined their Job
The 25,000 or so Hotel Revenue Managers around the world are self-dividing into two distinct categories: those that are well prepared (or preparing) for 2024 and those that are well […]
Why You Need to Take a Holistic Approach to Hotel Budgeting
As summer’s warm breezes and lush, green growth transform into the vibrant colors and crisp air of the fall season, another familiar season arrives in its wake: the often dreaded […]