Hotels
How To Create A Winning Social Media Strategy For Your Hotel
A strong social media presence allows hotels to connect with potential guests worldwide, showcase the type of experience they will have and hospitality they will receive during their stay, and […]
B&B Management Basics: Email Marketing Explained
Email marketing is not necessarily a new marketing tactic, but that doesn’t mean you can’t revamp the way that you are using this technology. NB: This is an article from […]
GDS Implementations and 3 Keys to Starting Off Strong
Used correctly, Global Distribution Systems (GDS) can help your hotel reach over 700,000+ global Travel Agents (TAs) as they select the right properties for their clients. This is because GDS […]
Hotel Consortia Programmes: How, Why and at What Cost?
Facing visibility problems on the Global Distribution System (GDS) is not uncommon. You can change this by partnering with the right consortia and getting the most out of your GDS […]
If You List It They Will Come: A Hotelier’s Guide to Google My Business
Most people planning a vacation start with a Google search. That’s why you work so hard to optimize your search results placement with SEO strategies. And you should. NB: This […]
How to Attract More Millennials to Your Property
Our series on guest segmentation has already shown how your property can attract families and appeal to business travellers. In this final post, we suggest ways you can get more […]
Breaking the Boundaries Between Hotel Revenue, Marketing and Sales
At a time when powerful technology is changing the game, revenue management professionals need to reinvent themselves by stepping outside of their comfort zone by bringing revenue, marketing and sales […]
Device Trends: How Is Your Guest Booking?
From claims that it is “the most dominant device,” to being “great for website visitors, but not buyers,” there’s no denying that everyone’s talking about mobile when it comes to […]
Five Tips For a Successful Cyber Monday Campaign
It’s no secret: Cyber Monday is a huge opportunity for hoteliers to drive bookings. What began as a one-day online shopping holiday has, over the years, extended into Black Friday […]
How Social Media Use is Changing And How Hotels Can Keep Up
Social media has come a long way in a very short space of time (and hopefully so has your hotel social media strategy). Still relatively young, the original networking and […]