Hotels

After a tumultuous year for Facebook, it’s unsurprising that many of the company’s advertising changes revolve around the proper handling of user data. Updated regulations, including the General Data Protection […]

A few days ago, Google informed users that it will change the brand-protection policy on its text adverts on Google Ads (what used to be known as AdWords). In practice, […]

Incorporating videos into your marketing mix is no longer an afterthought – it’s a necessity. NB: This is an article from eTourism But as with every other form of content […]

Amy the traveler has over 419 digital moments researching her trip to Nashville over two months before she checks into a hotel, averaging five videos, 360 Web page visits and […]

Today’s dynamic pricing technology makes it possible to monitor rates in real-time; the days are long gone when hotel room rates were static numbers re-visited quarterly. NB: This is an […]

The time has come once again — Google has changed its algorithm. As the most powerful and widely-used search engine in the world, it’s not surprising that businesses across all […]

Google has always done its part to stay innovative and make sure its products set the bar. So, it’s no surprise that Google is currently testing a new look to […]

There are at least a few industries where the price of the product is totally or substantially disconnected from the cost of production. NB: This is an article from Richard […]

While wellness has long been a primary driver for resorts and luxury properties, it is now reaching critical mass for all other segments of hospitality. NB: This is an article […]

There is a fine line that separates guesswork and prediction – the quality of data and analysis. The hospitality sector is not unique in exploring for ways to take advantage […]