Hotels

Research continually and consistently finds that there is a positive, statistically significant relationship between satisfaction and a host of business outcomes such as customer retention, loyalty, wallet share, referral etc. […]

During an era in the hotel industry of extreme growth and all-time highs for online reviews, customer expectations, and brand standards; how do hoteliers effectively manage costs around review response? […]

For as vast as the online world is, it’s a relatively crowded space. NB: This is an article from ScreenPilot In 2019, the only way for a hotel to stay […]

Hotel loyalty programs were created in the 1980s, a spinoff on airline loyalty programs implemented as marketing tools after de-regulation. NB: This is an article from Runtriz Marriott was among […]

If you want to follow every single recommendations on how to do your job properly as a Hotel Manager, you might just get overwhelmed by the colossal amount of work […]

When it comes to your hotel’s presence across all online channels, photography is undoubtedly one of the most important elements to optimizing traffic and conversion. TripAdvisor found in 2016 that […]

A few months ago, Google announced big changes to its Google Maps Platform. These changes included a new pay-as-you-go pricing structure that requires websites and applications that exceed a certain number […]

I have long touted the benefits of a customer-centric revenue strategy, and this is amplified by the need for a revenue productivity engine that delivers results. NB: This is an […]

Are you knee-deep in your 2019 plans for still to make a start? Wherever you are in the process, here are some trends and tools that should be top of […]

Group business is growing. According to American Express, group hotel rates increased globally 2.8 percent on average over 2017, with North America seeing the greatest increase, rising 3.5 percent. And […]