Hotels
Current Hotel CRMs May Be Doing More Harm Than Good
CRM software boasts so much potential, but is that potential being maximized? NB: This is an article by Terri Miller, CEO & Co-Founder of Concilio Labs Hotels worldwide are looking […]
The Psychology of Online Reviews
Back in ancient Rome, gladiators would signify the end of a fight with either a thumbs up or a thumbs down, which was basically a very simplified, and rather brutal, […]
Solving the Broken Group Booking Process to Grow your Sales in 2019
There’s no denying it — 2019 is projected to be an exciting and, better yet, profitable year for the hospitality industry. NB: This is an article from iVvy With the […]
When Does the Guest Experience Start?
Think back to your last trip and the happiness, excitement and anticipation that you felt about it… Now think about when those happy feelings started. NB: This is an article […]
5 Minute Guide to Making a Killer Hotel Promo Video
Creating videos (or a series of them) to tell your story are a no-brainer; particularly catchy, promo videos. But how exactly do you move from wanting a killer promo video […]
Google Ads 101: A Hotelier’s Guide to Advertising with Google (Part 2)
In part 1 of this blog, we discussed how Google’s advertising service, Google Ads, works, and how to determine if it’s a platform you should be using. Part 2 will […]
Expand Your Meetings & Events Profit Margin
How many times in your career have you been asked to think outside the proverbial box? “Think differently” comes the mandate from above, but it’s easier said than done. NB: […]
How to calculate your B&B’s average room rate and other revenue metrics
Running an accommodation business of any size is no easy feat, but small property owners in particular have unique challenges as they juggle everything from pricing to housekeeping on a […]
Does Price Parity Affect Your Cost of Acquisition Through Google?
Most hotels have long since accepted the crucial importance of price parity to the success of their business. NB: This is an article from Triptease Its impact on website conversion […]
Big Data and the Need for a Data Strategy
Big data. We’ve all heard and talked about it. Big data is a major component of every industry and hospitality is not an exception. Knowing how to recognize and utilize […]