Hotels
Hotelier’s Guide To Remarketing: From Bounce to Bookings
Imagine this scenario: you are looking for the perfect gift for a friend or family member and furiously searching Google for a present. After a day or two, you notice […]
How to Increase Control in a Blended Hotel Distribution World
One of the most beneficial impacts of the expansion of hospitality technology has been a wealth of distribution channels for hotel inventory. Hotels can now be extremely targeted when it […]
Demonstrating ROI in Revenue Management Technology
The revenue management system (RMS) plays a crucial role in the modern hotel technology stack, driving greater profitability and productivity, but demonstrating return on investment (ROI) in a hotel’s revenue […]
5 Steps to Ensure Hotel Guests Share Experiences
Move over AirBnB, hotels aren’t going anywhere! According to an Accenture study that surveyed 2500 travelers across 5 countries, hotels continue to reign as the prefered lodging option among travel-goers. […]
12 Practical Ways to Build Guest Loyalty
In the past, hotel guest loyalty programs were more exclusive – travelers were invited to join only after having stayed a certain number of times. Today, many hotel companies invite […]
From Revenue Manager to Hotel Data Scientist
We are living in the data-driven era where most innovation in business, medicine, education, and government will come from the application of mathematical models and algorithms to large volumes of […]
City/Region Wide Supply and Demand Analysis
When you are preparing your budgets, an incredibly valuable tool is what I refer to as the “citywide supply and demand analysis.” I didn’t come up with this, however, I […]
Use Publicly Available Data to Improve Occupancy Rate Predictions
Given that tourism is a global industry consuming a diversity of goods and services, the prediction of future trends needs to take account of the wider economic context, according to […]
Know Your Area: The Importance of Destination Marketing
A question for you: is your hotel the main reason for guests to be visiting your area? NB: This is an article from Welcome Anywhere Perhaps you have a spa […]
What Happened To Hospitality Search Marketing In 2018?
With 2018 weeks behind us, it is amazing to think about all the changes we have seen in the search world from big players like Google and Bing over the […]