Hotels

In the online hotel distribution landscape, we all have seen the rise of metasearch. It has significantly changed the way hotels are selling their rooms online and how travelers are […]

The influence of Facebook continues to grow in the travel sphere. As we discussed in a previous post, the social media giant now boasts an expanding range of travel-related tools […]

What’s the goal of every guest check-in? It’s more than delivering the guest a room, but for many years that’s how check-in has been treated – as a means to […]

Hoteliers face a challenge in 2019: Creating and managing a robust digital presence in an increasingly mobile-first environment. This means investing in mobile technology and marketing that enables the best […]

Enhancing the guest experience and increasing revenue: two top priorities for many hotels and other accommodation providers. The good news is that they don’t necessarily have to be mutually exclusive […]

Let’s face it hotel technology isn’t a supporting player in the guest experience anymore. It is an essential part of every guest journey, an integral aspect of each step of the guest’s experience.

A marketing funnel is the journey that takes a potential guest from discovering your hotel to making a booking. Repetitively. NB: This is an article from Staah Traditionally a marketing […]

When I was growing up, color TV was an essentially a commodity. We even started to have something called a VCR. TV’s whilst in color were clunky, VCRs were just […]

According to the 2019 AMEX Global Meetings & Events Forecast,1 the meetings industry is in a period of consistent growth, with small but meaningful increases projected in meeting sizes, length, […]

The linchpin of successful hotel marketing is a detailed, accurate understanding of your hotel’s typical guest. As strategic bedrock, these hotel guest personas provide a framework for decisions on marketing […]