Hotels

Social media is an integral part of any marketing strategy. To stay competitive in today’s marketplace, you need to regularly post content that is engaging, entertaining, and informative. NB: This […]

A new hotel opening or changing of flags has so many moving parts. As an owner or manager overseeing this transition, you are likely wearing multiple hats. NB: This is […]

Hotel profit plummeted in the Middle East & North Africa in January, as oversupply and struggling oil prices took a toll, sending GOPPAR to a 13.9-percent year-on-year decrease, according to […]

Staying competitive is key to success. In the hotel industry, small independent hotels always have to compete with bigger brands or chain properties to attract guests, sell more rooms and […]

Travelers love the metasearch channels; they pull all of the available prices from the different online sites into a single list of search results, easily sorted and easily booked. They […]

Airbnb wants to become the go-to place for anyone booking a trip—even if they want to stay in a hotel. The company, which built a business valued at $31 billion […]

Modern hotel marketers face many challenges in the digital space, like uncovering new keywords by looking at competitors, finding sound backlinks, and measuring the gap between their website performance and […]

Profit per room at hotels in mainland Europe fell by 9.1 percent year-over-year in January—the largest margin of decline in this measure since August 2016—as revenues dropped and costs escalated, […]

Being in the field of hospitality training, it grabs my attention when I see the word “personalization” in a headline or the title of a conference session. NB: This is […]

You don’t have to be a digital marketing expert to look at high level reports and find trends for your hotel. Briefly review monthly reports and start asking better questions […]