Hotels
How to Win Bookings and Revenue with a GDS
If your hotel is struggling to attract enough attention from travellers, or you aren’t attracting the market that you want to, it’s worthwhile to gain assistance from a global distribution […]
Online Hotel Distribution 2.0 Is Like Motorcycle Racing
Win Some Battles, Lose Some Others, Play to Win NB: this is an article from Silvia Cantarella of Revenue Acrobats I had the privilege and pleasure of attending and lecturing […]
20 Must Know SEO Marketing Tips for Hotels
No matter where you’re located or who you’re trying to reach, a solid SEO strategy is a must for every hotel hoping to sell out rooms and venues. It might […]
How to Diagnose Traffic Drop on Your Hotel Website
Last month, we launched a post to help hotels diagnose traffic drops on their websites. We looked at how to pinpoint a drop in a traffic, isolate the channel(s) where […]
Hotel F&B: Unleash the Revenue Potential of Locals
From rooftop bars and pools to hotspot restaurants and swanky lounges, today’s hotel F&B experience looks nothing like yesterday’s. Modern travelers look for properties with amenities, including F&B, and hotel […]
What Happened to Brand Loyalty? Technology Will Bring it Back
To reach and engage customers in 2019, companies need to deeply understand what today’s consumers value most to appeal to their personal needs. This is especially true in travel – […]
Using Predictive Analytics to Improve Corporate Travel
It’s hard to know where we’re at in the cycle of hype for predictive analytics in business travel. There’s enough breathless excitement surrounding the concept, though, that people are getting […]
What Just Happened in Social Media and What it Means for Hotels
The hospitality industry never sleeps and social media doesn’t, either. NB: This is an article from Lodging Interactive This week we discuss new changes to Facebook groups, expanded Promoted Pin […]
How to Organize Your Website Content Like Marie Kondo
When Marie Kondo first published “The Life-Changing Magic of Tidying Up” in 2011, best practices for website content were almost entirely different. Eight years ago, applying Kondo’s KonMari method to […]
Cart Abandonment Strategies for Bringing Back Lost Bookings
Your marketing efforts have worked! A traveler has found your property’s website via your Blog, SEO or PPC efforts. Maybe they subscribed to your email list via Conversion Optimization or […]