Hotels
Guest Experience vs Guest Engagement: Which Matters Most?
Imagine this: You begin planning a trip to New Mexico. You ask a who lives there where to stay in Santa Fe. NB: This is an article from Runtriz The […]
A UK Hotelier’s Guide to Promotions & Pricing in 2019
Last month’s announcement that, after an investigation by the CMA (Competition and Markets Authority), third parties are committing to changing their selling habits was welcome news for UK hoteliers. Finally, […]
“Heart Failure”: The Leading Cause of Bad Reviews
When you read a cross-section of negative comments from online reviews and guest surveys, it’s easy to recognize a common theme across all lodging operations: “Heart failure.” NB: This is […]
3 Tips for Successful Native Ads
Ever been drawn in by engaging content or imagery on a site, which turns out to be an interesting form of advertising? This is the beauty of native advertising. NB: […]
6 Ways Hotel Marketing Can Generate More Leads for the Sales Team
Achieving group and meetings revenue targets can make or break your property’s annual performance. But incredibly, most hotel group sales departments lack consistent, effective marketing support and are forced to […]
Maximise Revenue: A Guide to an Optimal Group Quotation Process
Hotels may receive few to dozens of group requests daily from various partners, however with limited capacity and a need to optimize total revenue, hotels must carefully decide which groups they should make an offer for and which they should decline.
How Google’s Hotel Search Site Could Undermine OTAs
Under the innocuous title “There’s still time to plan your perfect spring break trip,” Google’s Richard Holden published an article late last week that showcased a range of new features […]
Improve Website Speed with Google’s Page Speed Insights Update
Google loves making changes to its search algorithm and associated tools. And in November of 2018, Google’s latest speed update affected the PageSpeed Insights tool. The victims – slow websites. […]
Integrate Your Email Marketing and SEO Efforts
When thinking about how to combine different strategies, marketers don’t really consider SEO and email marketing in the same sentence. Emails, after all, do not directly impact SEO ranking, right? […]
Hotel Digital Marketing Flywheel: A New Way of Cyclical Thinking
The “Old” Sales Funnel NB: This is an article from Cogwheel Marketing In every sales and marketing class, since the beginning of time, they show you a diagram of a […]