Hotels
RevPAR vs GOPPAR and Why We Need a New Champ
I have been around awhile and it’s not like I’m ancient or anything, but I have seen some BIG changes in how we as an industry look at numbers and […]
You Want Those Millennial Travelers? Here’s How to Get Them
A Millennial traveler is not as brand loyal as older generations, but they also like consistency. So loyalty isn’t out of the questions, especially when there are perks.
5 Components to Effective Revenue and Profit Strategy
Looking to increase revenue in 2019? Get in line. NB: This is an article from Rainmaker The desire to generate more revenue is nothing new to hoteliers, but the journey […]
PODCAST: Implementing Revenue Management in your F&B Operations
In today’s podcast we are discussing the implementation of Revenue Management within your F&B Operations. We are joined by three guests from Real Hotels Group who will talk through their […]
With HotelTonight Buy, Analysts See Opportunity for Airbnb
With Airbnb looking to grow its burgeoning hotel inventory, most industry analysts agree that the company’s takeover of last-minute booking platform HotelTonight is a strategic win for the homesharing heavyweight. […]
Put A Spring in Your SEO Strategy
We’ve given you the SEO essentials before, but no harm revisiting for the time of year that’s in it! As with everything in this industry, practises change and update rapidly […]
How to Succeed in the Changing World of Metasearch
Metasearch is a tool that many potential guests use to research their trips and most look at many sites before they book. NB: This is an article from Revinate It’s […]
Why Can’t Hotels Drive Rates?
The firm has predicted that hotel occupancy in the US will rise to 66.2% in 2019 – a fifth straight record level. That occupancy will be driven by a 2.1% increase in demand, although this will be somewhat rebalanced with a 1.9% increase in hotel supply.
Top Tips for Getting More Online Hotel Reviews
Despite the constant evolution of online marketing and distribution platforms and social media, online reviews remain so important. NB: This is an article from WebRezPro According to recent research, a […]
Choose the Right Attribution Model in Google Analytics
Attribution seems like the deep end of the pool in which no digital marketers want to swim. Mostly because it’s hard to know where to start, and we’ve built our […]