Hotels
Accor the Next Starwood? What Next for Hotel Mergers
“So, have you heard that Marriott might buy Accor?” That’s what a trusted former colleague and hospitality industry expert told me last week, after hearing the same from multiple sources. […]
Two-Way Chat, A Game Changer for Guests and Revenue
Consider most companies that are known widely for excellent customer service—think Zappos and Amazon—and you’ll find two-way chat at the core of their customer service strategy. NB: This is an […]
Seven Game of Thrones Character Traits for a Revenue Manager
While it may feel like spring, winter is here… And for fans of Game of Thrones, that means the beginning of the end for the beloved HBO series. This Sunday kicks off […]
Perception is Reality: Pricing Psychology for Hotel Revenue Managers
“All our knowledge has its origin in our perceptions.” ~ Leonardo da Vinci Is a pair of $50,000 Sennheiser Orpheus headphones1 really fifty times better than a pair that costs $1,000? NB: This […]
7 Tips to Reduce Booking Abandonment on Your Hotel Website
From redesigning your website to rolling out new marketing campaigns, you spend plenty of resources boosting online traffic. And you should—your property’s website is your store-front to the world. NB: […]
The Ultimate Channel Manager Buyers Guide For Independent Hotels
Looking for a hotel channel manager, but not sure how to select the right one? Then, you have landed on the right page. NB: This is an article from Hotelogix […]
Upselling Across the Guest Journey
Sheena Iyengar of Columbia University famously sold jam on a street corner to test the concept that consumers can have too many choices. NB: This is an article from nor1 […]
Strategies to Boost Your Topline Revenue by 20-30%
Now, more than ever, revenue management is the cornerstone of running a successful, profitable, hotel. The increase in available data and ways to track and analyse it may seem like […]
Hotel 101: Sending An Amazing Marketing Email
This 101 for email marketing will just hit on the basics of getting an effective send out the door to your audience. We’ll be making making a few assumptions in […]
Are Google Timer Ads Worth Your Time?
It can be all too easy to get yourself into a marketing rut using the same ad formats over and over, but we love playing around with different formats for […]