Hotels

Despite slight upticks in RevPAR and TRevPAR, profit per room at hotels in mainland Europe fell in February, unmasking flow-through challenges, according to the latest data tracking full-service hotels from […]

As digital experts in the hospitality industry, a question we often get asked is “How can I drive more direct bookings” or “How can I take business away from the OTA’s?”. […]

While the hotel sales environment has completely transformed, hotel sales training models seem to be stuck in the 1990’s. NB: This is an article from Doug Kennedy, President of Kennedy […]

More than ever, businesses are struggling to compete for customer engagement in the social space. Research from marketing consultancy firm Edelman found that 60% of global consumers no longer trust social media […]

The Facebook and Instagram advertising platforms have risen to become the predominant options for social advertising, occupying a progressively larger place in hotel marketer’s media plans. We’re continuing to see […]

The ability to drive rate will factor into profitability. If average daily rate (ADR) percentage growth is at or below the rate of inflation, it will be difficult for hotels to drive higher profitability.

The rate parity spotlight turned to the UK earlier this year, with an agreement between the government and OTAs to cease certain practices around how they merchandise and price hotel […]

It’s important to go to the doctor each year for a health check, we all do it, but… are we checking up on our revenue optimization systems and strategies the […]

Millions of followers and slick brand campaigns are not the only measures of success on social media. Lots of small businesses are making a mark with some smart thinking.

How do you reach and actually show potential guests that your hotel exists and is the perfect fit for them? NB: This is an article from Blue Magnet The easiest […]