Hotels

Summer is near and that means a lot of folks will be going on vacation and booking rooms. By sending summer campaigns early and often, you can see a real increase in your summer bookings.

Hoteliers can not only target travelers at various stages of the purchase funnel, but based on past actions, sites they frequent and ads they’ve previously clicked on.

Seasonal changes affect occupancy rates. Slow season can sometimes trigger a price war and busy seasons can end up being stressful. Here are a few tips to help:

Understanding the power of guest review management is a huge boon for hoteliers. And the best part is that when leveraged properly, hotels can even make money from online reviews

TRevPAR hit record highs at hotels in the U.S. in March, propelled by a 6.8 percent year-on-year increase in non-rooms revenues, which offset a 0.6 percent decrease in RevPAR

While cancellations affect a hotel’s ability to forecast revenue and impact their income in real terms, they are used by OTAs as a marketing tool – one that benefits their growth, rather than hinders it

Bid multipliers enable the use of complex, customized bidding strategies without the need to create several different ad sets with relatively small audiences.

Having the leadership team plugged into the real financial forecast and managing the middle of your statement is priceless. It’s also a lot more fun for everyone.

Having a revenue strategy meeting that is structured and beneficial to all parties involved will reiterate the need for this revenue management culture across all teams at your organization.

Upgrading the pre-arrival experience is something you can achieve today, so don’t hesitate to get your guests excited about their stay and reap the benefits of higher guest engagement.