Hotels

RevPAR isn’t profit, which is what really matters. Going beyond RevPAR to look at indicators such as GOPPAR (gross operating profit per available room) offers a truer portrait of the success of a hotel.

The success of modern hotel brands is often directly correlated with the technology and procedures put in place to support their staff and operational structure. NB: This is an article […]

If you want to take the guesswork out of hotel marketing, consider running pay-per-click campaigns for your property. Targeted, cost-effective and exceedingly measurable.

It’s a well-known adage that quality should be valued over quantity, and while that may be true when it comes to many aspects of life, online reviews are the exception to the rule.

In this two-part series, we break down the technology and techniques that help hoteliers boost the metrics that matter most. This follow-up article covers the most impactful techniques

Having a pricing strategy that consistently works for your business is essential to increasing your market share. In this post we will guide you through all the steps to pricing success!

The same technologies enabling us to achieve converged CRS and PMS systems will continue to push us forward. Understanding that end game is critical to making the right choices now.

Metasearch is not a new concept. In fact, the concept and implementation of metasearch dates back to the mid-nineties with websites/engines such as SearchSavvy, MetaCrawler, and Hotbot

The following technologies are essential components of a profitable hotel operation. Each section features one tech best practice, followed by the relevant metrics that it impacts the most.

There are a host of ways you can increase the conversion rate on your hotel website. While this subject really requires a post in its own right, here are a few key practices to consider.