Hotels

monopoly hotels on piles of coins which are increasing in size to illustrate increasing value of hotel upselling

Data Quality Vital To Total Revenue Forecasting

Total Revenue Forecasting (TRF) enables hotels to get a better picture of both rooms revenue and ancillary revenue in order to plan more strategically.

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Hotel Expiration Dates: Fact or Fiction?

How can hotels beat the dreaded expiration date, by getting a soon-to-be-expired room booked, even at the VERY last-minute?

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Group Business Threat or Opportunity Room Type Displacement Model

PODCAST: Why Market Segmentation is Crucial to Your Revenue Strategy

In this podcast we talk about the topic of Market Segmentation and why it is so crucial to developing a strong Revenue Management strategy.

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Understanding Website Analytics for Hotels

Website analytics play a very important role in improving your hotel’s online presence. By understanding the performance of your vanity hotel website, you can improve your direct bookings.

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How to Create Your Hotel Competitive Set Analysis?

Knowing who your hotel competitors are is essential for your hotel marketing strategy. Below you will find a few key points to help you boost and enhance your property’s competitive analysis.

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How to Increase Revenue Throughout the Customer Journey

Once every few years, a new technology comes along that surprises and delights us. Here we discuss how hotels can adopt revolutionary new tech that can help deliver record direct revenue.

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How Marketing Can Support Your F&B With 4 Easy Tactics

As hotels invest more in the quality of their F&B, a few simple tactics supported by a modest budget can help transform your F&B from a guest only experience to a celebrated local destination.

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What’s New in Social Media This Week and What it Means for Hotels

In the last few weeks, the Facebook empire has made some big developments to their platforms that are directly relevant to hotels, resorts, and other businesses in the hospitality industry.

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Ten Golden Rules on SMS to Improve the Guest Experience

SMS is one of the most personal communication channels and by far the fastest one. Surprisingly though, most hotels don’t use SMS at all to interact with their guests.

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Guest Facility Updates That Add Service Value and Boost Revenue

If you want to boost revenue, I would always recommend focusing on customer experience and improving facilities. Adding value to your services in this way will allow you to increase room rates.

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