Hotels

Majority of hotels will still need the reach and advertising budgets of OTAs to help attract as many guests as possible, while OTAs need hotels to provide varied and attractive options to their visitors

Positioning your hotel as the focal point of the destination and offering this as part of your product, hoteliers will increase ancillary revenue and room occupancy while gaining competitive advantage

Should you be developing an organic (unpaid) social media strategy or an advertising-based (paid) social strategy? The answer is: you should be building out both.

Sometimes, the best way to begin a blog is by borrowing a quote. It’s admittedly a conceit that helps contextualize your subsequent thoughts—an artistic device, like a voiceover in a […]

Google is positioning itself as the only website you need for anything, including finding a place to stay. Let me explain with a bit of history. HISTORY OF GOOGLE HOTEL ADS […]

Data analysis is increasingly becoming the game-changer in enhancing revenue management strategy, so it’s never been more important to harness its power in helping you price wisely.

With a next generation PMS at the core of the property’s entire ecosystem, hoteliers can expect to increase revenue and guest satisfaction in tandem with continued innovation.

While appointment bookings don’t appear to be enabled on all accounts yet, we would imagine that it’s only a matter of time before all hotels can benefit.

Guest satisfaction is the name of the game in the hospitality industry. Make sure you’re ready for these key moments, so you make (not break) their experience at your property.

Your property doesn’t only have one unique hotel marketing mix, but in fact has as many different marketing mix options as you have different market segments to target.