Hotels

The worries of the Revenue Manager must shift from competition with the OTAs to the improvement of the processes and obtaining a clearer vision of the future opportunities of the demand.

Hotels in MENA suffered a 2.2% year-on-year decrease in GOPPAR in July. At $38.79, GOPPAR was more than $27 below the year-to-date average, and a low for the year so far.

While a great strategy can take considerable time and effort, metasearch is the most powerful online acquisition tool you have at your disposal. It’s time to start making the most of its potential.

An organic social presence is still very important for hotels. We know consumers research hotels via social media to help make their decision, not having a social presence could come as a red flag.

The industry is changing fast, and knowing about new digital marketing options (and how you might specifically take advantage of them) can help you stay ahead of your competition in the year ahead.

The challenge for hotels lies in figuring out what their loyalty program perks should be, whether the program value outweighs its costs, and obtaining and analyzing data to help measure the success.

In a scenario that illustrates the frequent occurrence of revenue and profit misalignment, RevPAR at hotels in the UK hit a high in July, but GOPPAR turned negative, sapped by rising costs.

Data is the facts of what happened or what’s in the process of happening. Analytics are when you begin to make discoveries from that data, derive insights and maybe make predictions.

The end of August is fast approaching, and new social media changes are coming ! Let’s take a look at all the updates that have happened in the past two weeks that will impact hotels everywhere.

Creating a hotel SEO strategy may seem daunting, but when you cut through the technical jargon, it’s relatively straightforward. It is simply about using the right words, in the right places.