Hotels
U.S. GOPPAR Gains in July Illustrate Resiliency of Market
Hotels in the U.S. achieved their sixth month of year-over-year profit growth for 2019, underpinned by a strong increase in revenue across the board, according to the latest data from […]
How Hospitality Providers are Driving up Revenue with the Help of Chatbots
It seems that industry professionals have embraced the change hotel chatbots bring to the table and are eagerly anticipating to see the evolution of AI and how it will reshape hospitality and travel.
Revenue Management Must Focus on Profit, Not Everything
But while revenue management has evolved and diversified, the discipline shouldn’t stray too far from the basics. Revenue optimization is profit optimization, and you have to have both.
7 Genius Ways to Increase Hotel Occupancy in Low Season
After the peak season comes the shoulder season, and eventually the low season, and you’ll have to struggle with attracting guests and reaching maximum hotel occupancy. This is the harsh reality.
Top 5 Things Need to Know in Hotel Digital Marketing (August)
The world of hospitality digital marketing is always changing, and the only way to win is by staying ahead of the pack. NB: This is an article from NextGuest This […]
Hotel BI: Applying Data Analytics to Real-Life Situations
When it comes to analyzing your data, relying on manual methods – i.e. using Excel spreadsheets or Google Sheets – takes too much time and is often inaccurate, fraught with human error.
How to Boost Your Hotel Email Subscribers Using Social Media
If you are not sending out email marketing blasts, you could be missing out on a good chunk of potential revenue. Think about how often you check your own email.
Tourism Up: So Why Is New York’s Hotel RevPAR Slumping?
Cloudy RevPAR forecasts, in the face of what promises to be an economic recession in the U.S., have hotel operators and developers wary of when the city’s hospitality market will rebound.
Why Digital Marketing Metrics Can Lie and How to Better Evaluate Campaign Performance
We all know that data is crucial for tracking the effectiveness of your digital marketing campaigns. But is the data you’re looking at really telling you the whole story?
Should You Rush The Translation of Your Website to Mandarin?
Bai Du and Google are completely different search engines and, in order for your website to have an edge in Bai Du’s SERP, hotels need to have a strategy that is different from Google.