Hotels

Imagine running a hotel with no reviews. Guests come and go, no reviews recorded anywhere! You don’t know how they feel about the stay. What are they going to say to people about your property?

Brilliant autumn leaves and that slight nip in the air signal the start of the fall season, and right along with it comes the start of hotel budget season. NB: […]

A digital marketing report is directional. It’s not gospel. If you report on digital marketing in a vacuum, without the proper context, you could be steering your ship in the wrong direction.

Hoteliers cannot leave budget decisions up to gut feelings or even past experiences. Analytics and numbers must be combined with a strong vision and understanding of where the industry is headed

Building effective marketing strategies for select-service hotel has become harder than ever. NB: This is an article from Social Tables Guests are expecting more personalized and custom-tailored experiences every day, […]

Past bookings or brand loyalty does not influence where travelers start their research, nor does it impact the amount of time spent researching or the number of travel options considered.

August marked the 12th consecutive month of profit decline at hotels in the Middle East & North Africa, as profit per room fell by 7.0% year-over-year to $58.06.

Effective revenue management requires a multi-faceted approach. Here are seven revenue-management tips that can go a long way towards helping you to optimize your strategy.

You will measure the efficacy of individual campaigns through other engagement metrics, but when looking to understand your email marketing long term, understanding these three metrics is vital.

It can be frustrating to manage your hotel’s social media profiles with a fresh, innovative mindset day after day. So what can you do? Conducting a self-audit is a good starting point.