Hotels

If a hotel guest did not book a package originally, it’s okay. Most travelers don’t get down to the experiential details of their trip until 7-10 days in advance.

Any concern over a weakening U.S. economy has not infiltrated U.S. hotels profit. GOPPAR increased 1.4% y-o-y in August, matching RevPAR growth, which also provided a 1.4% gain.

It is important to dynamically re-evaluate the Revenue Management strategies initially identified during the pre-opening phase, with what is actually being achieved.

In a recent study, we begin to gain a much better understanding of the online customer journey. We see that a guest can have as many as 500 digital touchpoints before booking.

Many hoteliers prioritise a direct booking strategy year after year, scoffing at any suggestion online travel agent-led distribution could be beneficial, especially for new hotels.

Profit per room at UK hotels increased year-over-year for only the second time this year, but hoteliers will take it.

I expect that in 10 years from now, each hotel has a data manager and the position will be as important for the success of a hotel like the revenue manager position is today.

Website visitors can be a tough crowd. In an era of adblock, 280 characters and fleeting attention spans, hotels are fighting against the odds to capture the imagination of potential […]

As metasearch continues to grow and users continue to seek out better booking experiences, we see publishers making updates to meet these demands. NB: This is an article from Koddi Recently, we […]

OTAs are able to increase their share of the direct bookings market by focusing on engagement during the inspiration and planning phases of the guest journey. Why can’t you do the same?