Hotels
5 Strategic Tips for Hotels That Will Transform the Customer Experience
Today customer experiences represent a holistic approach through a growth mindset that connects systems, data, and teams to create a seamless and personalized customer experience from one hotel brand’s reference point to […]
How to Increase Your Hotel’s Midweek Stays with Facebook Advertising
Does your hotel or property suffer from high occupancy on the weekends but low demand during the week? NB: This is an article from gcommerce Maybe this only happens during […]
Fool Proof Your Email Acquisition Strategies
New hotels face an uphill battle, struggling to go from zero to 60 mph upon opening with little to no brand awareness to help fuel the engine. NB: This is […]
Selling Your Last Available Hotel Room
Optimizing the distribution mix is important at all times for any hotel business wishing to operate in high revenue margins; but when a hotel is operating at near to maximum […]
Know Your Guest: Discover Your Hotel’s Revenue Opportunity
Business, leisure, walk-in, extended stay: today’s travelers can fall under many different categories. But how do you determine what type of traveler fits your hotel’s needs? NB: This is an […]
Podcast: What is Revenue Management Culture and Steps to Help Implement it
In this podcast we talk with Pontus Berner and Veit Meier, from berner+becker, about the topic of Revenue Management Culture, what is it and what steps could be taken to […]
What is GX? And How Can it Help Your Hotel?
You’ve heard it before: “Your brand isn’t what you say it is. It’s what they say it is”. In today’s digital age, we know that countless different touchpoints contribute to a guest’s overall opinion […]
What is the Best Revenue Metric? Is ADR and RevPar Enough?
As Revenue Professionals, we all understand the power of numbers. We love data, we live for data and often we can drown in data… NB: This is an article from […]
Hotel Data: Seasonality vs. Moving Average
Tracking the evolution of key performance indicators (KPIs) over time allows hoteliers to identify meaningful trends, create forecasts and budgets and assess the results of different strategies. NB: This is […]
Why Machine Learning is Critical to Effective Upselling
Upselling has traditionally been a guessing game. Trial and error. In fact, an article from not all that long ago suggested that the front desk should “gauge the needs of […]