Hotels

Email Marketing SOP – There Are Many Advantages

For busy hoteliers who are trying to drive revenue after a very difficult year, email marketing can be the ticket to recovery

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Hotel WOM (Word of Mouth) and Why it Still Counts

When it comes to hotel marketing and advertising, never underestimate the power of hotel Word of Mouth (both traditional and electronic)

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From Revenue Manager to Hotel Leader

Hotels will require commercial leaders with insights of revenue management, marketing and distribution whilst able to make informed decisions

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eye tracking automation to help retention on websites

CRM or How to Automate Most of your Retention Strategy and Direct Sales

Retention is key for your hotel. It’s helps build a long-term business model and acts as a firewall to reduce dependence on intermediation

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Protecting Your Hotel’s Digital Assets: RIP BookingSuite

Concern for the long-term profitability of your hotel assets lies with you alone. The cheapest option will almost always end up costing more

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How To Make the Most of the Black Friday Weekend

Early insights into Black Friday in 2020 indicate large increases in volume this year. Amazon Prime Day saw significant increases from 2019

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Which Hotel KPIs Analyze Complete Operational Performance?

Key to streamlining hotel operations for more profit is to look at hotel KPIs holistically. With benchmarking numbers in hand it’s easier

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10 Traveler Trends for 2021 Planning

One thing is for certain, the hunger for travel still remains, and when it is safe to do so, the traveler will be out in droves

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person looking at a path through questions marks contemplating how hard it is for hotel revenue management during a pandemic

New Report Gives Actionable Insights To Hotels For Navigating the Crisis

As hotels continue to grapple with the crisis impact, this comprehensive report explores steps hotels can take to navigate the ‘new normal’

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lightbulb with image of a brain inside reflecting hotels digital marketing and revenue trends

Tips to Improve Revenue Management & Profitability During the Pandemic

Only by balancing artificial intelligence and human revenue management strategy can help a hotel survive, and thrive, in the post-COVID world

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