Hotels

If you are not regularly looking at your Channel Mix, incorporate it into your team’s analysis. Revenue Managers, as a whole, generally do not look at Channel Mix as a data point.

Mainland Europe hotels had a positive start to the last quarter. Strong top line drove the 1.2% YOY GOPPAR increase. A combination of occupancy and average rate saw a 1.5% increase in RevPAR.

Far too often, there’s a disconnect between revenue management and sales that takes place. Consider implementing these 10 ways to mend fences between these two teams.

Your campaigns are not producing the results or ROAS you need to achieve your revenue goals. How can you fix this? Here are 5 reasons your hotel’s direct booking campaigns are not producing.

It’s crucial for you to invest in your 2020 marketing budget. Hotel ads are a necessity! Email and social media marketing, too. Finally, make sure your Google My Business profile is fully up to date.

While there is no way to send images directly to the GDS, travel agents say they use and look for property rating and photos more than information about hotel’s services, amenities or policies

While technology, customer profiles and buying habits have changed dramatically, hoteliers have been sluggish in reviewing and revamping their distribution eco-systems

GOPPAR gives greater insight into the actual performance of a hotel than the most commonly used RevPAR as it considers revenues generated but also operational costs related to such revenues

Casinos were once a place that comped shows, rooms, food and drinks to entice people to gamble, which is how they made most of their revenue.

The 5.3% YOY drop in GOPPAR in October was only surpassed by the 9.4% plunge recorded by hotels in April, and marks the seventh month in the year to record a YOY contraction in profits.